Having an aesthetically pleasing website is very important as this helps to bring potential clients in. This is why web design is important, because it improves the content of your website and the design of it too, so it helps to improve it. There are many different types of web design some which may need more work done than others; some of these are web graphic design, interface design, user experience design and authoring. Usually designers will work together to cover different parts of the design process, although some designers will cover all of the areas themselves. Sometimes web design can cover web engineering.
Marketing and design on a website may identify what works and is liked by the target audience; the target group could be a specific age group, gender or culture. User understanding of the content of the website depends on their understanding of the way the website works. This is to do with the layout, are there clear instructions or labels on the website. Also there is the interactive design of the site, although with this there is the risk that advanced interactivity might not be compatible with old browsers and hardware configurations. Web designers may choose to limit the number of typefaces that they use and only use a few of similar styles, rather than multiple different styles. Most websites layouts tend to incorporate some negative space, this is to break the text into paragraphs and so they can avoid centre-aligned text. The option of whether or not to use motion graphics all depends on the target audience for the website. It would be expected for an entertainment website, the motion graphics could be the difference between effective and distracting visuals.
Web designers may consider it to be good practice to conform to standards. Normally this would be done via a description specifying what the element is doing. Failure to conform to the standards may not make a website unusable and error prone. 83% of consumers visit a company’s website before they make a purchase. More and more consumers are making decisions based on their online experience, this means the appearance, usability and accessibility of the website is more important, especially if you are in a very competitive market. You also need to make your website stand out visibility through logos and a fitted colour palette. You should be evaluating your website on a yearly basis and updating it throughout the year. It may need updating in case you get new products or services, updating information or images.